OPS

Legal / 03

How Outpace collects, uses, and protects personal information.

Privacy
policy.

Document
Privacy Policy
Effective
April 30, 2026
Jurisdiction
United Arab Emirates

Effective Date: April 30, 2026

Outpace Professional Services (“OPS”, “we”, “our”, “us”) is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and your rights — whether you are a client, prospective client, or visitor to theoutpace.com.

1. Who We Are

Outpace Professional Services is a distributed professional services firm with hubs in Montreal, Portsmouth, London, Geneva, Johannesburg, Dubai, and Singapore. We provide strategy, operations, technology, and advisory services to businesses across multiple jurisdictions.

Data controller contact: legal@theoutpace.com

2. What Data We Collect

We may collect the following categories of personal data:

  • Contact and inquiry information: name, work email address, organization, optional LinkedIn URL, selected services, operating problem, pressure area, business impact, desired outcome, and message content — collected when you submit a contact or inquiry form.
  • Usage data: pages visited, time spent on site, referring URLs, browser type, device type, and IP address — collected automatically via analytics tools.
  • Marketing interaction data: whether you clicked an ad, visited our site after seeing a LinkedIn or Google campaign, or engaged with our content — collected via advertising and tracking pixels.
  • Communications data: the content of messages you send us via email or contact forms.

3. How We Use Your Data

We use your personal data for the following purposes:

  • To respond to inquiries and communicate with prospective and current clients.
  • To deliver and improve our services.
  • To analyse website traffic and user behaviour to improve our website (via Google Analytics and Google Tag Manager).
  • To measure the effectiveness of our marketing campaigns and target relevant advertising to professionals who may benefit from our services (via LinkedIn Insight Tag).
  • To comply with our legal and regulatory obligations.

4. Third-Party Services & Data Processors

We use the following third-party services that may process your data on our behalf:

  • Google Analytics & Google Tag Manager — We use Google Tag Manager to deploy and manage analytics and marketing scripts on our site, including Google Analytics, which tracks and reports website traffic. Data is processed by Google LLC. You can opt out via Google’s opt-out tools at https://tools.google.com/dlpage/gaoptout
  • LinkedIn Insight Tag — We use LinkedIn’s Insight Tag to track conversions, retarget website visitors, and gain insights about professional demographics. Data is processed by LinkedIn Corporation. You can opt out of LinkedIn’s interest-based advertising at https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out

We do not sell your personal data to third parties.

Depending on your location and the nature of the data, we process personal data on one or more of the following legal bases:

  • Your consent (e.g., for analytics and marketing cookies).
  • Legitimate interests — to understand how our website is used and to conduct marketing to professionals who may benefit from our services.
  • Contractual necessity — to deliver services to clients who engage us.
  • Legal obligation — to comply with applicable laws in the UAE, Canada, and the United States.

6. Data Retention

We retain personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by applicable law. Contact and inquiry data is retained for up to 3 years. Analytics data is retained in accordance with Google Analytics’ default retention settings.

7. International Transfers

As an international firm, data may be processed in jurisdictions outside your country of residence, including the UAE, United States, and Canada. Where required, we rely on appropriate transfer mechanisms (such as standard contractual clauses) to ensure your data is adequately protected.

8. Your Rights

Depending on your jurisdiction, you may have the following rights regarding your personal data:

  • Access — request a copy of the personal data we hold about you.
  • Correction — request that inaccurate or incomplete data be corrected.
  • Deletion — request erasure of your personal data, subject to our legal obligations.
  • Objection / Opt-out — object to the processing of your data for marketing or analytics purposes.
  • Portability — receive your data in a structured, machine-readable format (where applicable).

To exercise any of these rights, contact us at legal@theoutpace.com

9. Applicable Law & Jurisdiction

This Privacy Policy is governed by the laws applicable in the relevant jurisdiction. OPS operates under the UAE Federal Decree-Law No. 45 of 2021 on Personal Data Protection and the DIFC Data Protection Law 2020 (for UAE-based processing), Canada’s Personal Information Protection and Electronic Documents Act (PIPEDA), and is informed by GDPR principles where applicable to EU/EEA data subjects.

10. Updates to This Policy

We may update this Privacy Policy from time to time. The effective date at the top of this page reflects when the most recent version was published. We encourage you to review this page periodically.

11. Contact

For any questions or concerns regarding this policy or your personal data, please contact:

Outpace Professional Services — legal@theoutpace.com